Assembly New York – Treasure trove of obscure designers
| Greg Armas opened Assembly New York on Ludlow on the Lower Eastside showcasing obscure designers in an austere rustic setting. Greg Armas has his own in-house collection that is hand-sewn in New York City. The collection is unisex with a |
                         
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| uniform range, combining natural and historic fabrics creating garments that have a vintage essence within a modern execution. Garments of linen, cashmere, and fine cotton with leather and silk details including fur lined pockets. The intent is |
| to create comfortable durable garments that are meant to be stand-alone pieces that one builds a unique look. Subtle design details that whispers to its wearer. Assembly New York offers full service styling as well as editorial. Also available is vintage re-sourcing to the public and industry. Assembly’s retail space is lined with whitewashed brick walls ravaged radiators with the floor lined with a carefully choreograph selection of vintage cowboy boots, lace-up boots and dress shoes ranging in polish blacks, chocolate browns and weather-beaten tans. Mixing in the selection you might discover a pair of boots by A Detacher or a pair of Swear ‘Lou’ mid-rise lace boot. |
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| Armas carefully intertwines vintage wares throughout his retail space juxtaposing modern designs from emerging designers from primarily Southern California and Europe. Armas is a master at changing the retail space by adding new vintage items |
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and moving the iron clothing racks that showcase the apparel. Mixing knitwear by ksubi, an Australian brand that was created by off the grid fun loving surfers. Autumn 2011 explores the antithetical discussion between rebellion versus conformity and decay versus pollination, is social progress worth it. Mixing earth tones with cool blues, crisp whites with a splash of tobacco. Three quarter jackets by Allegra, pullovers by Risto Bimbiloski deconstructed T-Shirt dresses by Rachel Comey hanging in harmony on the iron racks. |
| Coming soon is a line of home and beauty products from the design team at Assembly New York. Expect organic products hand-made in New York. |
| Assembly New York is ever changing its retail space to showcase Armas’s burgeoning vintage collection, his label and his take on what new designers we should follow. Assembly New York is a must add to your favorite list when in New York Assembly New York 170 Ludlow Street Lower Eastside New York, NY 10002 Phone: 212.253.5393 Store Hours: Daily: Noon to 9 |
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Please mention nycdress.com when shopping at Assembly New York.
