Zara – Innovative fast-fashion brand for men and women.
| In 1975 Amancio Ortega opened the first Zara store in Galicia Spain. The premise was to offer the locals an affordable source to current fashion, previously only available in the higher priced stores. Zara was an instant success, and spread quickly with |
             
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| its wave of popularity opening more stores around Spain. By the 1980’s, Zara had formulated its business model around vertical integration, and today controls all the steps from design to manufacturing through to retail distribution. Instead of employing one lead designer, they employ teams of designers. |
| Zara keeps most of the manufacturing in Spain allowed the company to maintain direct control over quality and deliver on their claim that they only needed two weeks to develop a new product and get it to their stores. Zara still stands by their claim to produce and distribute their fast-fashion globally, they have new inventory in their stores weekly. Their loyal customer base on average shops in a Zara store seventeen times a year, as compared to more expensive chains, whose customers typically shop three times a year. Zara currently has stores in 73 countries worldwide. Zara produces an affordable line of clothing seasonally for men and women that has an international appeal. In season trends that are stylish and what their customers want. |
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| Their formula provides stylish well-tailored items that have some of the same esthetics seen on runways without the high price tag. |
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Zara showcases their collections in bright airy boutiques where shoppers can find tailored items like fitted short blazers and slim trousers to boho-chic tops, jean shorts and breezy skirts. Men have an ample selection of trousers and suits as well as a fabulous selection of knitwear and jackets. Most of the inventory is appropriate for the office, but there is a wide selection of fun trendy items like hoodies, shorts & tees to browse. Zara is also an eco-friendly corporation that uses organic cotton and sustainable fabrics in many of the garments they manufacture. The eco-friendly garments are easily identifiable by labels attached to each individual garment. |
| Zara manufactures shoes that do not use petroleum derivatives or non-biodegradable materials, each pair of shoes has a tag stating that it is a PVC-free item. Zara is an interesting combination of delivering on-trend collections to a global audience while at the same time actively shepherding the environment. In addition, the company is manufacturing in Spain, which supports their local economy by creating and maintaining jobs that would otherwise be out-sourced to an oversea market. |
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Zara Upper East Side 750 Lexington Avenue (212) 754-1120 Soho 580 Broadway (212) 343-1725 Flatiron District 101 Fifth Avenue (212) 741-0555 Garment District 39 West 34th St (212) 868-6551 Times Square 500 Fifth Avenue (212) 302-2551 Midtown East 689 Fifth Avenue (212) 371-2555 Upper West Side 1963 Broadway (212) 362-4272 |
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